What does a Canadian burger chain have in common with tree planting? When it comes to, it turns out that the answer is far more than you might guess.
鈥湵岵拱贡鸩忖檚 is on a journey to keep Canada a beautiful thing through a number of key initiatives, including sustainable packaging and Canadian sourcing practices,鈥 said Shalin Shah, Sr. Brand Manager, 贬补谤惫别测鈥檚 Canada. 鈥淭hrough its new partnership with Tree Canada, 贬补谤惫别测鈥檚 goal is to plant 25,000 trees in 2021, right here in Canada.鈥
In 2019, 贬补谤惫别测鈥檚 switched to paper straws and in 2020 they launched their Grow a Plant initiative, which provides a plant kit with every kid鈥檚 meal. To reduce single-use plastics, kids receive a sunflower or nasturtium plant in lieu of a plastic toy. Over one million plant kits are expected to be given out annually!
Additionally, through Harvey's "Tree Size your combo" initiative this past summer at London locations, they raised $10,000 toward supporting a large planting event within the city, and on Wednesday, October 20th, 2021, they attended the event!
A dedicated team of staff members from several London 贬补谤惫别测鈥檚 franchises, joined by their friends and family members, came together with 黑料正能量 to plant over 300 trees and shrubs near the storm water management pond on Sunningdale Road in London. A wide range of native tree and shrub species were planted, which will help create wildlife habitat, absorb and clean rainwater, and of course provide clean air for all.
David Colebrook, President of 贬补谤惫别测鈥檚, was in attendance at the event and rolled up his sleeves to plant several trees with his fellow 贬补谤惫别测鈥檚 staff. He also spoke with us about these nationwide efforts.
"We support sustainable beef production in Canada, all of our packaging is now made from recycled materials, we changed our kid鈥檚 toy from plastic to a plant kit activity 鈥 so the obvious fit was to come up with a not-for-profit that we could partner with to help us on that sustainability journey. So we partnered with Tree Canada broadly and executed a program across Canada where we planted over 25,000 trees. Here in London, Zarko and Dave [Mosey] took it to the next level. They partnered with 黑料正能量 and the Million Tree Challenge here in London and had an in-store fundraising program. They were our largest fundraisers across our system 鈥 they did a phenomenal job. When they said that they were doing this team event, I wanted to make sure that I came out and supported them and said congratulations to the team."
Thank you, , for your incredible dedication to supporting our environment, both nationwide and right here in London. Thanks to your hard work, we鈥檝e taken another big step toward our community鈥檚 goal of planting one million trees in the Forest City, making London a cleaner and greener place for all!
